PRESS RELEASE FOR IMMEDIATE RELEASE
Contact: Chris Swenson - 239-573-7960 or 888-796-7444
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LEEWAY OFFERING A WEB BASED SURVEY ON ONE WAY TOLLING
FORT MYERS, Florida (October 26, 2007) — Today Leeway announced a web based survey as part of the test of One Way Tolls on the Cape Coral and Midpoint Memorial Bridges. The survey is available on the web at www.LeeWaySurvey.com or via LeeWay’s regular web site, www.LeeWayinfo.com, until November 1, 2007. The survey will take approximately 10 minutes. Participants who complete the survey will have a chance to win $250 cash, as a “thank you” for taking the time to submit the survey. Results from this and future surveys will help LeeWay and the Lee County Department of Transportation determine whether to continue the One Way Toll program beyond its one year trial period.
“If you don’t yet know about One Way Tolling, you can still take the survey” said Sue Hopwood of LeeWay. “Explanations are included within the survey, and links to more detailed information are also available. In fact, taking the survey is actually a very good way to learn about the program.” continued Hopwood. The survey will ask questions about trip distance and purpose as well as opinions on the program, including how bridge users think their travel will change because of One Way Tolling. A second round of surveys will take place in January or February of 2008, to see how travel actually did change.
“The web based survey is easy to complete and allows the data to be summarized more efficiently.” said Chris Swenson, of CRSPE, Inc., the firm administering the survey. “We realize, though, that not everyone has internet access.” continued Swenson. “These customers may call us at 239-573-7960, and arrange to take the survey in an alternate way.”
The Lee County Board of Commissioners approved a one year trial period for implementing One Way Tolls on the Cape Coral and Midpoint Memorial Bridges.The trial period is scheduled to start November 1, 2007. The primary reason for One Way Tolling is to make LeeWay more efficient to reduce operating expenses.
Currently, tolls are collected in both the east and the westbound directions. Starting Thursday, November 1st, Lee County will stop collecting tolls in the eastbound direction, and will collect a toll that is approximately twice the current one way toll in the westbound direction only (heading into Cape Coral). Toll collection methods: transponders, coin machines and attended lanes will remain the same and continue to operate as they do now.
For more information on the survey, contact CRSPE, Inc. at 239-573-7960. For more information on One Way Tolling, contact LeeWay at 239-533-9297.