WHO: Lee County Commissioner, John Albion
Florida Department of Transportation,
Southwest Area Director Norm Feder
Lee County Project Manager Chris Swenson
The Center for Urban Transportation Research Department of the University of South Florida Associate, Mark Burris

WHAT: Press Conference announcing the first release of promising Variable Pricing data collected in Lee County Florida. The data compare pre-variable pricing data with post variable pricing data.

WHEN: Tuesday, March 30, 1999 at 11:30

WHERE: East Room, on the second floor of the Old Lee County Courthouse, 2120 Main Street, Fort Myers

WHY: Variable Pricing, is a federally funded study to evaluate the effect of reducing the tolls during selected off-peak hours in an effort to persuade people to drive at times other than the peak hours. The desired outcome of this study is a reduction of peak period traffic congestion. This release of data is the first of three planned data evaluations during the course of the Variable Pricing Study.